Motivated sellers are defined by a deadline. Niche CRM brings you the records where that deadline already exists — foreclosure, probate, divorce, surplus funds — skip traced and ready to work the morning they appear.
You cannot manufacture motivation with a better script. It comes from the seller's situation: an auction date on the calendar, an estate that has to be settled, a divorce decree that requires the house to be sold, surplus funds sitting unclaimed after a sale.
That is precisely the data Niche Data collects daily from county sources. Instead of buying a stale list and hoping, your pipeline fills each morning with people who have a reason to answer.
Distressed homeowners are the hardest people to reach — they are in crisis and they are not answering unknown numbers. One phone number per record is not a strategy.
Every record carries the homeowner's skip-traced phones and emails with confidence scores, their relatives with their own numbers, and their neighbors in a dedicated tab. Probate deals in particular are usually closed by reaching the daughter, not the deceased owner.
Texting at volume destroys phone numbers if nobody is watching. Spam scores are tracked in real time on every number, numbers are matched to the record's state and county so a local area code shows up on the seller's screen, and different campaign types run on different numbers so one problem cannot contaminate everything.
If the default number is flagged or released, the next available number is promoted automatically. Campaigns keep running instead of stalling until somebody notices.
Foreclosure, probate, divorce, and surplus funds from county sources.
Homeowner, relatives, and neighbors — with confidence scores.
Routing by state and county so the seller sees a familiar area code.
SMS, email, and postcards on your schedule, without manual sends.
The conversation becomes a conversation, not a collision with automation.
Every unanswered text, email, and inbound call surfaced in one view.
Niche CRM is not a CRM that integrates with Salesforce — it installs into your own Salesforce org as a Managed Package. You get real role and permission controls, an isolated org, an audit trail, and reporting that goes as deep as you want, with every object purpose-built for distressed property investing.
The platform relationship, and your data, stay yours.
Why Salesforce for investorsA deadline and a problem. Foreclosure auction dates, probate timelines, divorce proceedings, and surplus-funds claims all create a reason to move that a general market listing does not. Niche Data collects exactly those record types daily from county sources, which is why the pipeline is full of people with an actual reason to talk.
Three layers of contact on every record. The homeowner arrives skip traced with phone numbers and emails carrying confidence scores. Relatives — spouse, parent, sibling, in-law — arrive with their own numbers. And neighbors are skip traced into a dedicated tab, because the person next door usually knows whether the house is vacant and where the owner went.
Number health is treated as infrastructure. Spam scores are monitored in real time on every Twilio number you own, numbers are routed by state and county so the seller sees a local area code, campaign types are separated onto different numbers, and if your default number goes down the next available one is promoted automatically so campaigns never silently stall.
Any inbound reply on any channel — text, email, or call — automatically pauses that record’s campaign. Converting the record to the next pipeline stage stops it entirely. The single fastest way to lose a motivated seller is an automated follow-up sent ninety minutes after they answered.
Yes. Postcards go out through Lob as a campaign step alongside SMS and email, with USPS status tracked back onto the record — scheduled, in transit, delivered, or returned — and the actual PDF of the mailed piece viewable from the record.
Niche was born in Kansas City when founder Michael Franke, a former schoolteacher, nearly lost his own home to foreclosure. A decade later he has closed more than 900 foreclosure deals and stopped hundreds of foreclosure sales. Every feature ships only after it has worked in his own acquisitions business. Read the full story.
See the data that lands in your pipeline daily, and what it costs to work it.
