Your Entire Market. On a Map.
Visualize every record in your pipeline as a pin on Google Maps. Build filters, plan routes, and log door knocks in real time — all from your CRM. The best door knocking app for real estate investors.
Build Any Criteria. Plot on a Map.
Filter by equity, state, county, auction date, rating, property type, pipeline stage, and more. Build complex filter sets and save them for one-click use in the field.
Your saved filters run instantly — open the map, tap your filter, and see exactly the pins you need. No rebuilding queries every morning.
See what data is on every record→Filter Examples
Every Pin Is a Record. Every Record Has Actions.
Tap any map pin and take action without leaving the map. Log knocks, mark vacancies, add notes, create tasks, and update contacts — all in real time.
Knock on Door
Log a door knock directly from the map pin. Add notes, mark the outcome, and the CRM updates in real time.
Mark Vacancy
See a vacant property? Mark it on the pin. The vacancy status carries through the pipeline for follow-up.
Mark Contacted
Had a conversation at the door? Mark the record as contacted. This can trigger pipeline automations.
Add Note
Leave notes on any pin — "dog in yard", "spoke with neighbor", "for sale sign". Notes live on the record permanently.
New Task
Create a follow-up task right from the map. "Call back Tuesday", "Send contract", "Schedule walkthrough".
Add Relatives
Met a family member at the door? Add relative contacts with their phone numbers directly from the map pin.
Route Planning
Filter your records, then send the results to Google Maps as an optimized driving route. Niche CRM calculates the best order so your field team spends less time driving and more time knocking.
Each user can set their own start and end point for routing — home address, office, or wherever they begin their day.
Routes update as you work. Mark a property as knocked and it drops off the active route. Finish your list and head home.
Less Driving. More Doors.
Google Maps routing takes your filtered records and builds the most efficient driving route. Your field team covers more ground in less time — every single day.
Set custom start and end points per user. Running multiple teams across different territories? Each person gets their own optimized route from their own starting location.
See how records flow through the pipeline→Real-Time CRM Updates From the Field
Everything your field team does on the map updates the CRM instantly. Back at the office, your team sees door knock logs, vacancy flags, new notes, and updated contacts — the moment they happen.
Knock logs sync instantly
Every door knock is recorded with a timestamp, outcome, and notes.
Notes appear in real time
Field notes show up on the record timeline immediately for office staff.
Contacts update live
New relative contacts added at the door are available to the whole team.
Enterprise Platform. Investor Workflow.
Niche CRM is not a CRM that integrates with Salesforce — it installs into your own Salesforce org as a Managed Package. You get real role and permission controls, an isolated org, an audit trail, and reporting that goes as deep as you want, with every object purpose-built for distressed property investing.
The platform relationship, and your data, stay yours.
Why Salesforce for investorsBuilt by an investor who still closes these deals
Niche was born in Kansas City when founder Michael Franke, a former schoolteacher, nearly lost his own home to foreclosure. A decade later he has closed more than 900 foreclosure deals and stopped hundreds of foreclosure sales. Every feature ships only after it has worked in his own acquisitions business. Read the full story.
Put Your Team on the Map
Niche CRM's Maps tool turns your data into routes and your routes into deals. Filter, plan, knock, and update — all from one screen.