Always Building. Always Improving.
Niche CRM isn't a platform we built once and walked away from. We ship new features every single month — driven by real use, tested in real business, delivered to our community at no extra cost.
Constant Development. Led By A Real Investor.
Niche CRM is led by real estate professional Michael Franke, who uses the platform every single day to run his own active acquisition business.
This changes everything.
Every feature we build, we build for Michael first. Every workflow gets tested inside a live investor operation — not in a sterile development environment. Every bug gets caught in real-world use, on real deals, with real deadlines.
Once a feature proves itself in Michael's business, we ship it to our entire community. No upsells. No premium tiers. No hidden charges. Every improvement is included in what you already have.
This is what makes Niche different from every other real estate CRM on the market. We don't guess what investors need. We know — because the person leading this platform is an investor, closing deals with it, every day.
Why Monthly?
Most software companies release major updates once or twice a year. We release every month because real estate moves fast — and your tools should move faster.
Features shipped in the same month they're requested
Features you requested last month can be in your hands this month.
Bugs fixed fast, not queued up
Bugs get fixed quickly, not queued up for a distant "next major version".
Stay modern. Stay ahead.
Your CRM stays modern, stays relevant, and stays ahead of the market.
Never using yesterday's tool
You never feel like you're using yesterday's tool to close today's deals.
Our development process is simple: Build → Test in Michael's business → Release to the community. Every month. Every time. Always free.
September Release
Five new features focused on working from your phone, measuring what your field team produces, and taking control of the numbers behind your outreach.
Niche CRM now has proper phone-sized layouts across the product — not a desktop page squeezed onto a small screen, but dedicated mobile versions of the screens your team uses in the field.
Mobile versions now cover:
- Record pages and the full map view
- Communications, Contact Information, and Relatives
- Map record cards, the entity info modal, and the map field picker
- Page layouts for Lead, Opportunity, Transaction, Closed Deal, Expired Foreclosure, and Incoming Data
This is the release that makes door knocking genuinely phone-first. You can pull up a record on the doorstep, log the knock, add a relative's number, and move to the next house without ever reaching for a laptop.
Door knocking now has its own funnel and a far deeper set of statistics. Instead of knowing only how many doors were knocked, you can follow field activity all the way through to the deal it produced.
Every door knock has been a timestamped event tied to the user who logged it since April. This release turns that history into a reporting surface: knock volume by person and by day, how many knocks a record takes before contact, vacancy rates across a territory, and the conversion from knock to conversation to closed deal.
That is the number most investors can never produce. Once you can see which knock patterns actually close, you can stop guessing at territory coverage and start running the pattern that works across the whole team.
A new card-view tab for managing the phone numbers behind your outreach. Hold several numbers per slot, and run a per-county audit to see exactly which number serves which market.
Select any number and the manager shows you where it comes from in Twilio — so the link between what you see in the CRM and what you own in your Twilio account is never a guess.
This builds directly on the county-based routing shipped in June–July. That release decided which number a seller sees; this one gives you the control panel behind it.
A new Call Stats dashboard on the Funnels tab, breaking call activity down by phone type and letting you filter to the specific operator who placed the call.
Managers get per-rep visibility without pulling reports by hand, and you can finally see whether a drop in connects is a people problem or a phone-number problem — two things that look identical until you can separate them.
SMS merging now runs on Template Field Mapping, replacing the old SMS Template Fields. The dictionary gained relative-only keywords for campaigns aimed at a record's family, and you can retire a keyword directly from the builder when it is no longer in use.
The most important change is what happens when a keyword has no value. An empty keyword now falls back to a default or the step is skipped entirely — so a seller never receives a message with a raw {{keyword}} sitting in the middle of it.
One broken merge field is enough to make an entire campaign look automated. This closes that off.
Past Releases
Every monthly release is preserved in full. Browse what we've shipped — feature by feature, month by month.
What's Next
Every month brings new features, new improvements, and new capabilities built for real estate investors — and tested in real deals.
Have an idea for what should ship next? Send it to support@nichecrm.ai. Our roadmap is driven by the community. If enough of you ask for the same feature, it goes into the next release.
Ready to See It in Action?
Every feature on this page is live. Every release lands in your CRM automatically — no upgrades, no extra cost. Join the community that ships together.